Running any eCommerce website on a Shopify platform presents various SEO challenges. We are aware of & have overcome several times. We know the well-optimized website is very important for running any kind of successful eCommerce store, no matter whether on the Shopify or any other platform, like WordPress, Onveos or Magento .
How to land first page rankings by using Shopify?
Shopify is one of the most popular platform due to its simple usability, included hosting and templated themes, among many amazing features. With the app store, you will find about any kind of functionality required for your website that will help you with the Shopify SEO campaign. When adding these apps will be beneficial, keep in mind remember there is so much more to the SEO than basics and you will have to consult with the Shopify SEO pros in case you want to rank for the competitive keywords. With this being said, let us jump in some base issues that we run into while optimizing the Shopify website.
The common Shopify SEO problems include:
Tag Pages or Category Pages
The tags are one simple and most intuitive method to not just sort out things in back-end of the website’s admin, but use Shopify collection filter on the website. The significant downside of using the tags is an inability to optimize the pages very easily. Suppose you have the fashion eCommerce site, you may set up these tags on the shirts collection so that customers will narrow down over what they are looking for. The collection page is one you would optimize for the general women’s shirts phrase. On tag pages, you would like to optimize for the long sleeve shirts, sleeveless and short sleeve shirts on the respective pages. There’s not any simple way in Shopify admin for adding content to the pages. In order, to solve such content issue, you got two options.
Install an App
Shopify comes with a wide store of the add-ons and applications that you can use with the Shopify store. These apps help to optimize the tag pages, although none of them provide complete control over their pages. Suppose you want to download the multiple apps, it will slow down your website to the slow speed, thus watch out and work with the Shopify professional in making it happen. You can check out the list of best SEO apps that can be used for Shopify.
Edit Theme
Suppose you wish to add any custom content to pages & not worry about page titles, you will add code to the collection.liquid file by using if statements. You need to add it for each tag that will be time-consuming & add lots of length to a code.
