The appearance of products when packed and displayed for sell speaks a lot to customers. Most of the customers will definitely choose to purchase the items packed in transparent bags because they can clearly see them and ensure it’s exactly what they want. The main aim of the buyers is to make sure that they get the right product according to their taste and preference. Items packed in opaque materials do not draw the attention of many buyers because they cannot see what is packed inside yet they are of quality and can last longer. Outlined below are some of advantages and disadvantages of clear packaging in Australia.
Developing Trust
Packing products in transparent bags makes it easier for customers to choose the right product without any doubt because they can see them. It does not mean that products in opaque bags are of low quality or bad. It will be very rare to have problems whereby customers buy what they did not want to buy. Clear packing bags shows how trusted a certain brand can be.
Clear Packaging Bags Are Cheap, Durable, Have Quality Printing and Finishing
Transparent packing bags are very popular in the shops because they are cheap to manufacture. They are also very easy to print once they have been manufactured. They do not get damaged easily and the packing work is made easier.
Items packed in transparent bags are clearly seen
Transparent bags give customers the courage to buy their chosen goods without fear. Most people do not prefer to buy goods in opaque bags because they can’t see what they are paying for. They only trust the information about the product that is written on the boxes and assume that they are of the required quality.
Disadvantages Of Transparent Packing
They appear to be plain when not printed
Printing of packaging bags is very crucial when it comes to business. You can find that your fellow competitors are as well using plain bags to pack their products thus confusing your customers. Adding your logo on the packaging bags helps your customers distinguishyour brands and those of your competitors. This can lead to customers shifting to your business rivals especially if they find out that their product packaging is not of high quality compared to yours.
Effects of Direct Sunlight
Some food stuffs start rotting immediately they are exposed to sunlight. Packing food products in these transparent bags can lead you to a great loss if you are not careful enough. However, hair products and cosmetics can get bleached when exposed tosunlight. Remember that one will love to buy products are bleached such that you cannot tell their original color.
Products that use clear packaging in Australia are more likely to be sun bleached. Food products are more likely to rot especially if they are exposed to direct sunlight.
